BitSavvy: A Fun, Educational Path to Crypto Investing
I was responsible for:
Creating user flows, personas, and journey maps to ensure the app was intuitive and effective in educating novice users.
Designing an engaging, user-friendly interface that kept users motivated and excited.
Structuring the app’s functionality to ensure seamless learning and investment experiences.
Client
BitSavvy
Date
March 2025
Project Type
UX/UI
Bringing Learning and Investment Together
BitSavvy is a mobile app designed to make cryptocurrency investing accessible, fun, and educational for a new generation of investors. By blending interactive lessons and gamification, BitSavvy empowers users to learn about cryptocurrency while practicing in a safe, simulated environment. As users progress through the app, they gain knowledge and experience in investing without risking real money—eventually building the confidence to invest on their own terms.
Understanding the Market: A Generation Eager to Learn
BitSavvy is targeting novice cryptocurrency investors aged 18-30, who have basic proficiency with technology but are not advanced, enjoy social media, and often gravitate toward gamified experiences. These users are eager to learn how to take control of their finances but feel alienated by the complexity and intimidating language used in traditional crypto apps.
Key Industry Insights:
65%
65% of global crypto holders see cryptocurrency as a long-term investment, seeking stability and protection from inflation.
(Gemini State of Crypto, 2024)
51%
In the U.S., 51% of Gen Z owns cryptocurrency, leading the way in digital asset adoption.
(Gemini State of Crypto, 2024)
29%
Gamified websites experience a 29% increase in customer activity, highlighting the power of engagement through interactive elements.
(Deloitte, 2024)
33%
Women are underrepresented in crypto ownership, with only 33% of owners identifying as women.
(Security.org, 2024)
Competitive Analysis: Identifying Gaps in the Market
After analyzing competitors in the investment and cryptocurrency space, I discovered several critical gaps in their offerings:
Overwhelming Complexity
Many existing crypto apps have steep learning curves, with complex interfaces and jargon-heavy content that intimidates new users.
Male-Dominated Engagement
Men dominate the cryptocurrency market, and the design of most apps fails to engage women or cater to diverse users.
Lack of Educational Tools
While some apps offer basic trading functions and articles, very few provide engaging educational tools or simulations for beginners to learn without financial risk.
To differentiate BitSavvy, we needed to create a welcoming, engaging experience that was fun, educational, and simple—a platform where users could learn, practice, and build confidence in their investing skills.
Designing the Future of Crypto Learning
The app's experience was designed to guide users step-by-step through their crypto education while making the process fun and rewarding:
Multiple Levels of Learning: Users progress through lessons, challenges, and quizzes to gradually build knowledge and unlock new features.
Practice Investments: Small, simulated purchases allow users to learn how to buy crypto without the fear of losing money.
Tournaments and Challenges: Gamified elements like investment tournaments keep users engaged and motivated to continue learning.
UI/UX Design: Sleek, Futuristic, and Engaging
The app’s design embraces a dark, minimalistic aesthetic with vibrant neon highlights, offering a sleek, immersive user experience. Key design elements include:
Dark backgrounds with bright neon accents to emphasize key actions and create a high-contrast, focused interface.
Clean, pared-down layout for easy navigation and a streamlined, frictionless user experience.
A design that feels contemporary and tech-forward, with smooth transitions and bold typography to reflect the modern, cutting-edge nature of cryptocurrency.
Final Thoughts: Changing the Way We Learn About Crypto
By focusing on engagement, education, and inclusivity, BitSavvy reimagines the crypto investment experience for the next generation of investors. With a combination of interactive learning, real-world practice, and a fun, approachable design, BitSavvy helps users go from crypto novices to confident investors, all while feeling part of a supportive, non-intimidating community.
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