Vitalis Pharma – A Fresh Take on Allergy Relief
I was responsible for:
Conducting competitive research to identify gaps in the market and refine the company’s positioning.
Developing the brand identity to convey innovation, relief, and trust.
Designing a seamless digital experience that serves both customers and medical professionals.
Client
Vitalis Pharma
Date
February 2025
Project Type
UX/UI
Brand Identity
Bringing Science and Relief Together
Vitalis Pharma is a leading pharmaceutical company dedicated to the research, development, and production of innovative medications for environmental, food, and drug allergies. With a mission to improve the quality of life of individuals affected by allergies, Vitalis Pharma combines cutting-edge science, advanced technologies, and a patient-centric approach to deliver effective long-term treatments.
Understanding the Audience: The Need for Lasting Allergy Relief
Vitalis Pharma targets adults aged 35-65 who struggle with allergies and seek proactive, science-backed solutions. These consumers are frustrated with treatments that lose effectiveness over time and are searching for a comprehensive allergy solution that addresses both relief and prevention.
Market Insights: The State of Allergy Treatment
32%
32% of adults suffer from pollen allergies, with dust, drug, and mold allergies also ranking among top concerns.
(YouGov, 2025)
64%
Nearly two-thirds (64%) of U.S. households purchase OTC allergy medications.
(Numerator, 2025)
60%
60% of allergy sufferers use medication daily during peak allergy seasons.
(Numerator, 2025)
Consumers often pair allergy meds with additional treatments, including nasal care products (50%), eye drops (37%), and air purifiers (28%).
(Numerator, 2025)
Competitive Analysis: Finding Opportunities for Differentiation
To position Vitalis Pharma effectively, I conducted a competitive analysis of leading pharmaceutical companies, particularly those specializing in allergy relief. Key findings included:
Branding & Messaging
Many competitors focus on clinical, sterile aesthetics, which lack an emotional connection with consumers.
Few brands emphasize long-term prevention—most position their products purely as temporary relief solutions
User Experience & Website Structure
Many pharmaceutical websites overwhelm visitors with dense medical jargon, making information difficult to digest.
Some sites cater exclusively to healthcare professionals, leaving consumers without clear guidance.
Visual Identity & Design Trends
Existing brands rely heavily on blues and whites, reinforcing a clinical but uninspiring aesthetic.
Few brands create an airy, approachable feel that reflects the concept of breathing easy.
Vitalis Pharma had an opportunity to differentiate itself with a fresh, uplifting brand identity that balances scientific credibility with patient empathy. The website needed to be both informative and welcoming, serving both consumers and medical professionals without overwhelming either group.
Designing a Brand That Feels Like a Breath of Fresh Air
To break away from the overly clinical look of competitors, I crafted a brand identity that is airy, soothing, and energetic:
A soft yet vibrant color palette that evokes freshness and clarity.
Bauhaus-inspired geometric elements to create a structured yet approachable visual language.
A modern yet simple logo, featuring an abstracted geometric flower symbolizing nature and balance.
Logo
Vitalis Pharma
Vitalis Pharma
Color palette
Typography
Outfit
abcdefghijklmnopqrstuvwxyz
Quicksand Medium
abcdefghijklmnopqrstuvwxyz
Website Experience: Clear, Breathable, and User-Centric
The digital experience was designed to be intuitive, informative, and easy to navigate, with a layout that reflects the feeling of fresh air. Key UX decisions included:
A structured content hierarchy, separating information for consumers and medical professionals.
Minimalist yet engaging visuals, making medical information more digestible.
A light, spacious layout to create a sense of openness, and ensuring readability and easy navigation.
Final Thoughts: A New Standard for Allergy Relief
Through in-depth research, strategic branding, and intentional UX/UI design, Vitalis Pharma now stands as a modern, patient-friendly alternative in the allergy relief market. By balancing science with simplicity, the brand effectively communicates trust, innovation, and long-term wellness—helping allergy sufferers breathe easy again.
Next Project
BitSavvy
UX/UI Design
To differentiate BitSavvy, we needed to create a welcoming, engaging experience that was fun, educational, and simple—a platform where users could learn, practice, and build confidence in their investing skills.