The Knight Bakery

The Knight Bakery is a concept brand for a magic-themed bakery food truck. The name is derived from the Knight Bus in Harry Potter, a bus that transports you wherever you want to go in the blink of an eye. The color palette is inspired in particular by the Weasley's Wizard Wheezes shop in the movies and theme parks, and further inspiration was drawn from old-fashioned carnivals and circuses. The colors are meant to be bold, exciting, and somewhat jarring. These colors and bold styling are meant to evoke a sense of whimsy and joy, making your treat feel extra special.